About us
Waish pronounced (way-shh) is a womenswear brand focused on creating ready to wear garments that are weather appropriate. Bridging the gap between comfort and style.
We are passionate about sustainability, we focus on sourcing natural materials and blends that reduce the impact on the environment.
Our mission for the future is to become fully sustainable and to explore innovative fabrics and processes to reduce our impact on the environment. We intend to use our profits towards charitable causes to build a better future for those most in need.
THE STORY OF WAISH: A LETTER FROM THE FOUNDER
Meet Zainab
My first exposure of fashion was from my mother, an avid artist and a child of a tailor. I grew up surrounded by art and creativity, watching my mother eagerly pursue various creative processes.
In my early twenties I decided to follow in my mother's footsteps and study Fashion Design. After two years I decided to work on launching my own collection.
During this time I worked in a variety of offices, as I dressed for the office in the winter months, I found I struggled to find warm and stylish clothing. I noticed a gap in the market. Autumn/Winter clothing looked great but was not practical, it didn't keep you warm. I had the idea of incorporating fleece linings into everyday wear to reduce the need for excessive layers.
After a few years of experimentation this vision has finally been brought to life. I hope my garments help every woman to feel powerfully stylish no matter what the weather.
Fabrication & Sustainability
We're committed to making cherished pieces that sustain a long lifetime in a women’s wardrobe. We firmly believe in our responsibility to minimise our impact on the planet & strive towards promoting sustainability.
To achieve this, we are dedicated to constantly innovating, evolving & adopting new sustainable practices in every aspect of our business. By remaining dynamic & constantly evolving, we endeavour to reduce our impact & foster a healthier, more sustainable future.